easy-going growers

I have a forever growing love of houseplants and believe everyone could benefit with a little green in their life. To spread that love I created, “Easy-going Growers.” This brochure simply explains which houseplants anyone can keep alive and what houseplants give back. Not only is there a brochure, there is an event poster promoting a plant swap for all plant lovers.

My design drivers for this brochure were relaxing, watercolor, humanistic, and organic. I wanted a watercolor theme with a layout that flowed nicely across the pages. For color, I obviously chose blues and greens to stick to my organic design driver. The watercolor will also add texture, and make the brochure look more humanistic. I used my own houseplants as references and did  my own watercolor paintings for the brochure. 

This is a school project.

This project was focused on layout design.

Easy-going Growers by Mattie Cagle