Areu Bros. Studios Branding
Areu Bros. Studios is a newer production company located in Atlanta, GA. Their old logo was very dated so they wanted to rebrand, For my design drivers I focused on: inclusion, diversity, together, humanistic, culture and community. They are very focused on community and diversity within the company: they have made women and minorities very present in their company and films.
At the beginning of the process, the design drivers I chose to focus on were inclusion, community, diversity, humanistic, and culture. All of the letters in “Areu Bros.” are different open shapes that are coming together to create one community that is welcome to change and expansion. Each shape is very unique much like the diverse community the Areu Brothers have created. When thinking of the word “inclusion,” a vin diagram popped into my mind. This is why the “a” and “b” are overlapping. As you can see, where the two letters overlap I wanted them to create a new color, or a new community: which is exactly what Ozzie and Will Areu did. Since the brothers are from Cuba the vibrant colors bring out the culture.
